Thanhkorea

Capability profile · 2026

ThànhKorea

Founder & ChairmanTHANHKOREA — Vietnamese tropical fruit exporter

Grown with care. Exported with confidence.

Getting Vietnamese Cavendish bananas onto South Korean supermarket shelves through clear specifications, documented processes and operating data — not promises.

Flagship product
Green Cavendish banana
Priority market
South Korea
Legal entities
Trading & export · Agriculture
Operations
On an internal export management platform
Mr. Thanh in a THANHKOREA shirt, looking into the camera from behind a Highland Banana carton in the export warehouse
Evidence before claims

Company overview

THANHKOREA at a glance

The information below can be checked against the business registration portal, the official export website and the company's video record.

Sector
Vietnamese fresh tropical fruit export
Products
Cavendish banana (flagship) · Mango · Pineapple
Priority market
South Korea
Retail brand
Highland Banana — Premium Banana, Product of Vietnam
Operating model
Distributed: a remote office coordinates field teams
Working languages
Vietnamese · English · Korean
Export website
thanhkoreaexport.com

Two legal entities, one value chain

CÔNG TY TNHH THẾ GIỚI TRÁI CÂY THANHKOREA

THANHKOREA FRUIT WORLD COMPANY LIMITED

Tax code
0317643867
Established
11 Jan 2023
Main business line
Wholesale of vegetables and fresh fruit — trading & export
Registered address
81 Dien Bien Phu, Tan Dinh Ward, Ho Chi Minh City

CÔNG TY TNHH NÔNG NGHIỆP THANHKOREA

THANHKOREA AGRICULTURE COMPANY LIMITED

Tax code
3703437078
Established
28 Jan 2026
Main business line
Fruit tree cultivation — raw-material growing region
Registered address
Phuoc Thanh Commune, Ho Chi Minh City

Source: public business registration data by tax code.

Mr. Thanh in the export banana packing facility

Letter from the Chairman

Exporting to South Korea leaves no room for “close enough.”

THANHKOREA began with something very specific: connecting Korean fruit distributors with banana farmers and cooperatives in Dong Nai. The longer I work in this market, the more I understand: it does not buy “bananas.” It buys a specification held exactly from farm to shelf.

In Korean supermarkets, every hand of bananas sells at the same price. If a carton mixes large hands with small ones, the last hands have to be sold cheap, and the retailer absorbs the loss. That is why our facility has to pack exactly to the specification the buyer needs, and the fruit cannot carry pesticide residue. Both requirements start at the seedling, not at the packing table.

I run the company on one principle: if it is not recorded, it did not happen. Orders, shipments and QC decisions all sit on a single management system. QC has the authority to stop any shipment when it sees a risk, and no one is allowed to pressure them into reversing that call.

We do not publish figures that have not been verified. What I commit to partners is a clear specification before signing, a complete document set for every shipment, and a single point of contact who can respond in Vietnamese, English or Korean.

Thành Korea

Founder & Chairman, THANHKOREA

Leadership capabilities

Six capabilities, each with evidence

This profile does not list titles. Each capability below comes with a source so partners can verify it themselves.

Mr. Thanh wearing a white lab coat in the banana tissue-culture seedling laboratory
In the tissue-culture laboratory: disease-free seedlings are the first step of a compliant shipment.
  • Building the South Korea market

    Built a green Cavendish banana supply programme for Korean importers — from packing to the buyer's own carton through to the in-house Highland Banana brand.

    Evidence: Video “Exported to South Korea” (Mar 2025) · thanhkoreaexport.com

  • Integrating the supply chain

    Moved upstream from trading into growing: a trading and export entity (2023) and a fruit-tree cultivation entity (2026).

    Evidence: Business registration, tax codes 0317643867 · 3703437078

  • Selecting seedlings, reducing pesticide from the start

    Prioritises disease-resistant tissue-culture seedlings to use less pesticide — the foundation for meeting South Korea's strict residue requirements.

    Evidence: Video “Tissue culture & seedlings” (Mar 2025)

  • Managing by data

    A remote office coordinates the warehouse, packing team, QC and growing regions on a single export management platform.

    Evidence: Operating Regulations v2.0 · thanhkorea.io.vn

  • Quality discipline

    QC is independent and can lock a shipment; every unlock must be logged with a reason; QC bonuses are not tied to export volume.

    Evidence: Operating Regulations v2.0 — QC provisions

  • Brand & communication

    Appears on camera himself to explain export specifications; runs the ThanhKorea Banana Farm TikTok channel; packages Highland Banana for Vietnamese consumers in South Korea.

    Evidence: TikTok @thanhkoreabananafarm_ · Highland Banana video (May 2026)

Milestones

From trade connections to a closed value chain

  1. Origins

    A bridge between Dong Nai and South Korea

    Connected Korean fruit distributors with banana farmers and cooperatives in Dong Nai.

    Company introduction — ttexporttrade.com

  2. Jan 2023

    Trading and export entity established

    CÔNG TY TNHH THẾ GIỚI TRÁI CÂY THANHKOREA, headquartered in Ho Chi Minh City.

    Business registration — tax code 0317643867

  3. Mar 2025

    Export and seedling footage published

    Real footage of a shipment to South Korea and the tissue-culture nursery published on the export website.

    thanhkoreaexport.com — video sitemap

  4. 2025

    Field QC team expanded

    Hired QC staff working in Ho Chi Minh City, Binh Duong, Binh Phuoc and Dak Nong.

    QC recruitment listing, 2025

  5. Jan 2026

    Agriculture entity established

    CÔNG TY TNHH NÔNG NGHIỆP THANHKOREA — main line fruit-tree cultivation, securing the raw-material growing region.

    Business registration — tax code 3703437078

  6. 2026

    Operating Regulations v2.0

    Reporting, KPIs and reward-penalty rules built into the internal export management platform.

    Operating Regulations & Welfare Policy, version 2.0

  7. 2026

    Highland Banana launched

    13 kg cartons under the in-house brand reach Vietnamese consumers in South Korea; the export website runs in three languages.

    Company video footage (May 2026) · thanhkoreaexport.com

Governance system

One source of truth for every shipment

THANHKOREA operates as a distributed export business. Instead of relying on memory and messages, every operation is recorded on a single platform — this is how a small team keeps the discipline of a large exporter.

One source of truth.

The internal management system is the only official record of every operation. Messages and phone calls are for reference only.

If it is not recorded, it did not happen.

Every step — sourcing, packing, QC, documentation — must leave a record on the system.

Reward and penalty are based on data, not on feeling.

Every reward or disciplinary decision must reference a specific record.

Organisational model

Two teams, one coordination rhythm.

Office team

Remote

  • International business
  • Documentation & logistics
  • Accounting
  • Sourcing & growing regions
  • Administration & HR

Field team

Shift-based, monitored through the system

  • Warehouse & supplies
  • Packing team
  • QC
  • Growing-region staff
  • Cold storage

QC

Independent QC — a commitment to buyers

  • QC can lock any shipment when it finds a quality risk.
  • Only the Director can unlock a shipment; every unlock is logged on the system with a reason.
  • Pressuring QC to reverse a finding is a serious violation.
  • QC bonuses are not tied to export volume.

One container's cycle: 8 steps, 8 SLAs

Each step has a responsible team and a maximum time threshold tracked on the system.

  1. 0114 days

    Order planning

    Owner: International business

  2. 0272 hours

    Raw material sourcing

    Owner: Sourcing & growing regions

  3. 0324 hours

    Warehouse & supplies preparation

    Owner: Warehouse manager

  4. 0436 hours

    Packing

    Owner: Packing team

  5. 0512 hours

    QC inspection

    Owner: QC

  6. 0624 hours

    Warehouse release

    Owner: Warehouse + Logistics

  7. 079 days

    Logistics

    Owner: Documentation & logistics

  8. 087 days

    Delivery & payment

    Owner: Business + Accounting

Incidents handled within 15–30 minutes

Container, customs and port incidents, or a QC stop order, are answered within 15–30 minutes, including outside working hours.

Partner data is protected

Two-factor authentication on every account, one account per person, role-based access, and no copying data outside the system.

Source: THANHKOREA Operating Regulations & Welfare Policy, version 2.0.

Stage 2/7Growing regions

From healthy seedlings to export-grade fruit

Healthy planting material and traceable inputs are the starting point. The quality of a carton of bananas in Seoul is decided from the moment the seedling is chosen.

Aerial view of banana plots divided into square blocks
The growing region from above — each plot, each haul road.
  1. 01

    Tissue culture & seedlings

    Seedlings are propagated from disease-free tissue with even growth vigour. A healthier plant means less pesticide through the crop.

  2. 02

    Linked growing regions

    Starting with banana farmers and cooperatives in Dong Nai; growing-region and QC staff work in Binh Duong, Binh Phuoc and Dak Nong.

  3. 03

    Harvesting Cavendish at the right stage

    The harvest plan is based on bunch maturity, post-harvest handling and the specification agreed with the buyer.

  4. 04

    Bunches protected through to the packing house

    Bunches are bagged in the field, transported to the packing house, hung on the cableway and washed before the hands are separated.

A tractor hauling blue-bagged banana bunches through the field
A worker hanging banana bunches on the cableway in the packing house
A worker washing green banana hands in a water tank at the packing house

Stage 3/7Packing & brand

Packed exactly to the specification the buyer needs

Most of the value of an export banana shipment is created — or lost — at the packing table.

A worker in a THANHKOREA shirt packing bananas into a carton
What Mr. Thanh tells the packing team
“In Korean supermarkets, hands are sold at the same price. If a carton mixes large hands with small ones, the last hands have to be sold cheap — the retailer takes the loss.”

So every carton is sorted by hand size to the buyer's specification before the bag is sealed. It is a small technical detail that decides the next order.

Highland Banana — Thanh's own banana brand

Alongside packing to an importer's own carton and label, THANHKOREA developed the in-house Highland Banana brand: each hand bagged, labelled, packed into 13 kg cartons, and sold to Vietnamese consumers living in South Korea.

Mr. Thanh with a Highland Banana carton printed Premium Banana – Product of Vietnam
A green banana hand in a Highland Banana branded bag
Bagged banana hands arranged in a plastic-lined carton
Highland Banana carton specification13 kg
Variety
Cavendish
Condition
Green, export-grade
Weight
13 kg / carton
Hand preparation
PE bag per hand, paper-lined
Carton
Branded printed carton, ventilated
Label
Premium Banana · Product of Vietnam
Cold chain
13–14 °C — industry standard for green bananas

Size, grade, ripeness and label language are confirmed per programme.

Product range

We focus first on Cavendish banana and expand responsibly across selected tropical fruit.

  • Cavendish banana

    Flagship product

    Cavendish banana

    Green export-grade Cavendish bananas prepared for international supply programmes.

    Origin
    Vietnam
    Season
    Subject to crop plan
    Specification
    Confirmed per programme
  • Mango

    Selected

    Mango

    Vietnamese mangoes selected for import and wholesale distribution needs.

    Origin
    Vietnam
    Season
    Subject to crop plan
    Specification
    Confirmed per programme
  • Pineapple

    Selected

    Pineapple

    Fresh tropical pineapple supplied to the specification agreed with the buyer.

    Origin
    Vietnam
    Season
    Subject to crop plan
    Specification
    Confirmed per programme

Stage 4/7Quality & compliance

Seven checkpoints, one principle

Evidence before claims.

The process is always explained clearly. Certificates, reports and shipment records only appear once the evidence has been verified.

  1. 1

    Source and crop context

    Records the growing region, crop schedule and context for each lot.

  2. 2

    Harvest readiness

    Checks bunch maturity against the harvest plan and specification.

  3. 3

    Incoming product review

    Inspects incoming material before it enters the packing house.

  4. 4

    Sorting and packing

    Sorts hands by size, bags them, and packs cartons to specification.

  5. 5

    Label and presentation

    Label, language and presentation to the buyer's requirements.

  6. 6

    Dispatch and handover

    Temperature, seal and the handover time to the carrier.

  7. 7

    Export documents

    The document set is checked against the destination market before release.

What South Korea requires — and how we prepare

The regulations every green banana shipment into South Korea must meet.

  • Residue under the Positive List System (PLS)

    South Korea's Ministry of Food and Drug Safety (MFDS) has applied PLS to all agricultural products since 2019: any active ingredient without an established Korean MRL defaults to 0.01 ppm. Pesticide control therefore has to start in the field.

    MFDS — Positive List System

  • Phytosanitary inspection

    Every shipment needs a phytosanitary certificate issued by Vietnam's plant protection authority, checked by South Korea's quarantine agency (APQA) on arrival.

    Plant Protection Department · APQA

  • Cold chain at 13–14 °C

    Green bananas are held at 13–14 °C in the reefer container to avoid chilling injury, and only ripen once they reach the ripening room at destination.

    GCCA — Commodity Manual: Bananas

  • Tariff preference

    Vietnamese goods entering South Korea can use C/O Form VK (VKFTA) or Form AK (AKFTA) — whichever agreement is more favourable is chosen for each line.

    Ministry of Industry and Trade — VKFTA / AKFTA

Quality & compliance: Certificates, laboratory results and facility documents are only published after verification. Partners can request the applicable document set for a specific product, crop programme and destination.

Stage 5/7Export process

Six handover points, none of them vague

Every programme goes through six steps. At each step, the buyer knows exactly what to confirm before moving to the next one.

  1. 01

    Programme discovery

    Understand the product, destination market, volume and delivery schedule the buyer needs.

    Buyer confirms: Programme scope

  2. 02

    Specification alignment

    Size, grade, ripeness, packing format and label are written into a specification.

    Buyer confirms: Specification sheet

  3. 03

    Supply coordination

    Harvest is planned by growing region and season to match the delivery schedule.

    Buyer confirms: Supply plan

  4. 04

    Packing preparation

    Supplies, staffing and QC criteria are ready before the bunches reach the packing house.

    Buyer confirms: Carton sample & QC criteria

  5. 05

    Logistics handover

    Reefer container, set temperature, seal and the vessel loading time.

    Buyer confirms: Booking details

  6. 06

    Document coordination

    The document set is checked against the destination market and sent in time for payment.

    Buyer confirms: Document set

Documents per shipment

The documentation team earns its bonus only when both conditions are met: a 0% error rate on the payment document set and no demurrage or detention charges caused internally.

  • Commercial invoiceCommercial Invoice
  • Packing listPacking List
  • Bill of ladingBill of Lading
  • Certificate of originC/O Form VK or AK
  • Phytosanitary certificatePhytosanitary Certificate
Pallets of export banana cartons stacked high in the warehouse, ready to load into containers

Stage 6/7South Korea priority market

Understanding Korean shelves before packing the carton

South Korea is a demanding market on residue, specification and uniformity. That is also why THANHKOREA chose to focus here first.

  • Priced by the hand, so hands must be even

    Supermarkets sell every hand at the same price — sorting by size is what keeps the retailer's margin intact.

  • Residue controlled from the source

    Disease-resistant seedlings and growing-region records help each shipment meet PLS.

  • Two sales channels

    Packed to the importer's own label, and Highland Banana for the Vietnamese community in South Korea.

  • Speaking the same language

    Specifications and Korean-language content go through review before publication.

Mar 2025

Exported to South Korea

Mr. Thanh explains why packing a carton of bananas for South Korea takes real production skill.

May 2026

Highland Banana

Opening the 13 kg carton: Thanh's own banana brand, sold directly to Vietnamese consumers in South Korea.

Stage 7/7Vision

Depth first, breadth after

The direction the Chairman has set for THANHKOREA's next stage.

  • Owning the growing region

    The agriculture entity, established in 2026, to control everything from seedling to cultivation to harvest.

  • Traceability by lot

    Every lot is tied to a system record: growing region, harvest date, QC result and document set.

  • A Vietnamese brand on Korean shelves

    Taking Highland Banana from the Vietnamese community into wider South Korean retail.

  • Responsible expansion

    Keep Cavendish as the core; expand into mango and pineapple only once specification and supply have been verified.

Mr. Thanh looking over stacked pallets of banana cartons in the export warehouse

Grown with care. Exported with confidence.

Let's grow together.

Contact

Tell our export team what product, specification and destination you are sourcing.

Product, specification and destination market — the clearer these are from the start, the more accurate the quotation and sourcing plan.

Headquarters
81 Dien Bien Phu, Tan Dinh Ward, Ho Chi Minh City, Vietnam
Languages
Vietnamese · English · Korean

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